role·10 min read
AI for Marketers: Practical Workflows and Prompts
AI workflows for marketers — content briefs, campaign drafts, audience research, and competitive teardowns.
Quick answer. Five workflows cover most marketing work: brief drafting, competitive teardown, content calendar, copy review, and campaign retros. Each saves a couple hours per week with a small setup.
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The five workflows
- Brief drafting — turn a one-line ask into a structured brief.
- Competitive teardown — URLs in, 1-page summary out.
- Content calendar — pillars + formats + slots.
- Copy review — checks against brand voice + banned phrases.
- Campaign retro — pulls metrics + qualitative into a memo.
Brand-voice without the AI smell
- Feed 5–10 of your past best pieces as voice samples.
- Add 3 banned phrases / tones.
- Constrain length aggressively.
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